Over the past few years, the work of nonprofit organizations in communities has increased. This amplified demand for services has increased the need for effective program development and leadership on the part of nonprofit organizations. Donors and recipients alike want to see how funds are used by the organizations. Program design is the key.
Key factors to keep in mind when developing your program:
PREPARATION FOR SUCCESSFUL PROGRAM PLANNING
Program Should Be Aligned with Organization's Mission
Program Planning Should Be Aligned With Strategic Goals
Involve Board Members in Program Planning
Conduct Program Planning as a Team
Program Planning Should Involve Potential Clients as Much as Possible
Don't Worry About Developing "Perfect" Program Plan
Defining Each Service in Program (Through Market Analysis)
Draft Description of Each of Your Services
What Groups of Clients Are Served By Each Service? (Target Markets and Customer Profile)
What Needs Does Your Service Meet for Each Target Market?
Who Are Your Competitors?
Who Are Your Collaborators?
What Price Should You Charge?
What Laws and Regulations Must You Follow?
What Name Will You Use for Your Service?
Should You Protect Your Creation with Patents, Trademarks/Servicemarks and/or Copyrights?
Finalize Description of Each of Your Services
Source: Basic Guide to Nonprofit Program Design and Marketing, by Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Copyright 1997-2007.
Adapted from the Field Guide to Nonprofit Program Design, Marketing and Evaluation.