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People want vivid examples of how their donations will be used. So if your audience has given before, tell them all the great things they've done - then all the wonderful additional things more support will bring. As one MarketingProf member pointed out, "I give money regularly to groups where I have been able to see what they accomplish."
Not every nonprofit needs every type of insurance. But every nonprofit board should consider its insurance needs and the resources needed to protect the good health and mission of the organization. We offer 8 tips on insurance issues to get you started.